A step-by-step guide to data mining applications in CRM. Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques.
"Data science should become less scientific and more practical - and this is what this book strives for. It gives marketing experts the necessary background to apply predictive analytics in CRM and improve business outcomes with techniques like cross-selling and customer segmentation." - Dr. Ingo Mierswa, Founder & CTO of, RapidMiner
"Effective CRM using Predictive Analytics demonstrates how organizations can become customer centric, while driving profitable revenue. The book is a great introduction to the predictive analytics technology that provides deep customer insight and data driven recommended actions. It is full of practical examples describing a variety of use cases, what data is required and what models are deployed." - Vivian Braun, WW Predictive Customer Intelligence Marketing Lead, IBM Analytics
A step-by-step guide to data mining applications in CRM
Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques.
The book is organized into three parts. Part I provides a methodological roadmap, covering both business and technical aspects. The data mining process is presented in detail along with specific guidelines for the development of optimized acquisition, cross / deep / up-selling and retention campaigns and effective customer segmentation schemes.
In Part II, some of the most useful data mining algorithms are explained in a simple and comprehensive way for business users with no technical expertise.
Part III is packed with real-world case studies that employ the use of three leading data mining tools: IBM SPSS Modeler, RapidMiner, and Data Mining for Excel. Case studies from industries including banking, retail, and telecommunications are presented in detail to serve as templates for developing similar applications.
Key Features:
• Includes numerous real-world case studies that are presented step by step, demystifying the usage of data mining models and clarifying all the methodological issues.
• Topics are presented with the use of three leading data mining tools: IBM SPSS Modeler, RapidMiner, and Data Mining for Excel.
• Accompanied by a website featuring material from each case study, including datasets and relevant code.
Combining data mining and business knowledge, this practical book provides all the necessary information for designing, setting up, executing, and deploying data mining techniques in CRM.
Effective CRM Using Predictive Analytics will benefit data mining practitioners and consultants, data analysts, statisticians, and CRM officers. The book will also be useful to academics and students interested in applied data mining.
Sir Ranulph Fiennes has spent much of his life exploring in extreme conditions. The loss of several fingers to frostbite is a testament to the horrors he has been exposed to at such perilous temperatures. His limits of endurance have been tested to the maximum and he deservedly holds the title of ‘the world’s greatest living explorer’.
Happy teams are more productive and managers should find joy at work, too! "Jurgen’s book is practical and fun, but most of all, it's subversive. If you care enough to get started, you'll discover that these tools will transform everything about your organization." - Seth Godin, The Icarus Deception
A lyrical masterpiece by the father of modern Japanese literature. Notsume Soseki's Kusamakura follows its nameless young artist-narrator on a meandering walking tour of the mountains. At the inn at a hot spring resort, he has a series of mysterious encounters with Nami, the lovely young daughter of the establishment. Nami, or "beauty," is the center of this elegant novel...
The New York Times bestselling author of Empires of the Sea charts Venice’s astounding five-hundred-year voyage to the pinnacle of power in an epic story that stands unrivaled for drama, intrigue, and sheer opulent majesty. City of Fortune traces the full arc of the Venetian imperial saga...
Back from summer vacation, Kyousuke and his classmates prepare for the Athletic Festival. However, Purgatorium Remedial Academy is no normal school, and the students' physical activities could lead to broken bones — or even death! And if that isn't enough to crush his spirits, Renko’s mother pays a surprise visit...
New and experienced weavers alike will treasure this collection of ninety-two miniature overshot patterns by Bertha Gray Hayes. Delightfully modern (many are asymmetrical; all are original), each pattern includes the threading, drawdown, and a color photo of a woven sample. Most of the samples were woven by Bertha Gray Hayes and mounted on her uniquely designed "sample cards."
From the founding editor of Everyman’s Library comes this enthralling illustrated collection of thirty-three fairy tales to please children of all ages—and the parents who read to them. Favorite English characters such as Dick Whittington, Jack the Giant Killer, and King Arthur appear alongside Tom Thumb, Chicken-Licken, and other figures from the wider world of folklore...
Since its publication in 2002, Vision and Art by neurobiologist M. Livingstone has become the definitive text on the relationship between biology and art. In this new edition, Livingstone has added new ideas and three entirely new chapters. One new chapter examines how we see and process specific object categories, such as faces, for which we have specialized processing regions in our brains...
Tentokrát je detektiv Ted Carmady, předobraz slavného Phila Marlowa, jinak drsný chlapík, který má vždy blízko ke sklence brandy a svému lugeru ráže 7,65, najat starým ochrnutým generálem, aby vyřešil zmizení jeho zetě Duda O' Mary. A stejně jako je město, jímž Carmady projíždí ve svém cabrioletu, skryté neproniknutelnou oponou deště, tak je i případ, který řeší, zahalen oponou špinavých intrik.
A Culinary Road Trip Through the 50 States. America: The Cookbook celebrates the diverse culinary heritage of a nation and is the definitive collection of American cuisine - with regional favorites, recipes are organized by course, followed by state-by-state contributions from America's greatest chefs and writers.
This is a remarkable historical and psychological examination of the enigma of Adolf Hitler—who he was, how he wielded power, and why he was destined to fail.
The 1 New York Times bestselling book that can change your life. By Herb Cohen, the world's best begotiator who tells you how to get what you want.
CONTAINS A BONUS SHORT STORY. Prentisstown isn't like other towns. Everyone can hear everyone's thoughts in an overwhelming, never-ending stream of Noise. But in a town where privacy is impossible, there is a secret so awful that Todd, still a month shy of being a man, must run for his life...
A step-by-step guide to data mining applications in CRM. Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques.
