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  • Language: English
  • Publisher: Wiley &Sons, Inc.
  • Year: 2016

Effective CRM using Predictive Analytics (CHORIANOPOULOS, A.)

A step-by-step guide to data mining applications in CRM. Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques.

990 CZK

Fuel Cell: Fundamentals, Third Edition (O'HAYRE - CHA - COLELLA - PRINZ)

Gain A Working Knowledge of Fuel Cell Technology with This Updated Text. This book covers the “how” and “why” of fuel cell technology. If you are a graduate or advanced undergraduate student in engineering or material science, Fuel Cell Fundamentals helps prepare you to pursue this booming field.

1,800 CZK